INNOVATING TO SURVIVE: “How to win the never ending battle (every season) to avoid to become a commodity”

In Italy, the manufacturing and the textile market is perceived to be in perpetual crisis since almost thirty years, nevertheless, there are some textile industrial reality that despite the crisis, despite the increasingly fierce competition of our “neighbors” on the Mediterranean shore and from the Far East, despite the rising costs of raw materials and the labor costs, have distinguished themselves, and thrived and are still considered true excellences worldwide. You’ll wonder how it is possible? 

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